“What do around 16,000 Google employees stare at in the morning when they’ve arrived at the office? They might be looking at Moma, the name for the Google intranet. The meaning of the name of “Moma” is a mystery even to some of the employees working on it, we heard, but Moma’s mission is prominently displayed on its footer: “Organize Google’s information and make it accessible and useful to Googlers.” A “Googler,” as you may know, is what Google employees call themselves (they have other nicknames for specific roles; a noogler is a new Google employee, a gaygler is a gay one, a xoogler is an ex-one, and so on).”

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